Niche Surfaces: Australian
Premium Stone Surfaces

Niche Surfaces is an Australian brand specializing in innovative stone bench top materials for residential and commercial projects. As a new brand entering the market, they needed a modern website that would establish credibility, showcase their product range, and provide an intuitive experience for architects, designers, builders, and homeowners.

Our team was responsible for the complete design and development of the website. We started by creating the entire user interface and user experience in Figma, focusing on a clean and modern design that aligned with the aesthetics of the stone and surface industry. After presenting the design concepts, the client approved the design in the first review phase. We then transformed the approved designs into a fully dynamic WordPress website using the Block Theme architecture, creating a scalable and easy-to-manage platform for future growth.

The client wanted a website that would reflect the premium quality of their products while maintaining a modern and professional appearance. Additionally, the website needed to make it easy for customers to browse products, request material samples, and access downloadable resources. They also required a content management system that would allow their team to update website content without relying on developers. Furthermore, the client wanted newsletter functionality integrated with their CRM platform to support lead generation and customer engagement.

As a new brand, Niche Surfaces needed a strong digital presence that could instantly build trust and showcase its products professionally. Therefore, balancing visual appeal with usability was a key consideration throughout the project. Additionally, we needed to create a design that matched industry expectations while remaining unique to the brand. Another challenge was ensuring that product information, downloadable resources, and sample request journeys remained simple and accessible for users. At the same time, the website needed to be fully dynamic and easy for the client to manage after launch.

We began by designing the complete website in Figma, focusing on modern layouts, strong visual hierarchy, and an intuitive user experience. Once the designs were approved, we developed the website using WordPress Block Theme technology and converted all major sections into dynamic and reusable blocks. This approach allows the client to easily update content, images, and page layouts directly from the WordPress dashboard.

In addition, we integrated FluentCRM with the newsletter subscription forms to streamline lead collection and email marketing activities. We also created dedicated areas for downloadable resources and designed user-friendly pathways for customers interested in requesting product samples. As a result, the final website provides a modern digital experience that supports both brand growth and ongoing marketing efforts while remaining easy to maintain and scale.