E2 Language : a leading
global EdTech company

E2 Language is a leading online English test preparation platform that helps students prepare proficiency exams like IELTS, PTE, OET and CELPIP. As the platform continued to grow, managing content, SEO settings, pricing structures, blogs, and other business logic across multiple systems became increasingly difficult. Therefore, the client wanted to centralize these processes into a single platform that would be easier to manage, maintain, and scale. To achieve this, we worked extensively on Shopify customization, SEO enhancements, dynamic pricing functionality, secure API integrations, and overall platform optimization. As a result, the platform became more streamlined, scalable, and future-ready.

The client’s primary objective was to improve website management while enhancing the overall user experience and search visibility. Additionally, they required advanced SEO controls for individual pages and the homepage. Furthermore, they wanted improved social sharing metadata, dynamic pricing calculations, country-specific GST, VAT, and tax handling. At the same time, secure live class integrations and multilingual support were essential requirements. Most importantly, they wanted a solution that would reduce reliance on developers by allowing key settings and configurations to be managed directly from Shopify.

One of the biggest challenges was consolidating functionality that had previously been spread across multiple WordPress-based systems into a single Shopify environment. Additionally, Shopify presented several limitations related to homepage SEO management and dynamic pricing calculations. Moreover, we needed to support country-based tax configurations and external registration workflows. At the same time, live class data had to be displayed securely without exposing API credentials. Because of these requirements, careful planning and implementation were necessary throughout the project.

Our approach focused on creating a flexible and scalable Shopify architecture using metafield-driven configurations instead of hardcoded values. We implemented custom SEO controls, homepage SEO management, Open Graph and Twitter metadata support, and dynamic pricing logic that could be updated directly from Shopify. To support international users, we built a country-based surcharge system capable of handling GST, VAT, and tax calculations without requiring future code changes. For security, we recommended a server-side integration approach using Shopify App Proxy and Node.js to protect API keys while displaying live class information. By creating a centralized, configurable, and developer-friendly structure, we delivered a platform that is easier to manage, more secure, SEO-friendly, and ready to support future growth.